The average human attention span has dropped from 12 seconds to 7 seconds over the last decade. What does this mean for you as a website owner? You have very little time to catch users attention through your website content and convince them to stay on your website (bounce rate). A slow website means users will potentially leave your website before it even loads. According to a case study that involved Amazon, Google, and other larger sites, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction. Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.<\/p>","protected":false},"excerpt":{"rendered":"
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